Alpha Odds harnesses machine-learning models and automated pricing engines to recalculate liability exposure as matches progress.
Darren Small, SVP, managed trading services, said: “Introducing Alpha Odds into cricket is a game changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”
Through Sportradar’s Managed Trading Services and its Cricket Service, the solution will cover upwards of 400 in-play and 200 pre-match markets per match, giving bookmakers a dynamic view of risk and the ability to adjust prices almost instantaneously.
The technology has already been rolled out across 80% of events covered by Sportradar’s Managed Trading Services since 2022, it added.In soccer, basketball and tennis markets, Alpha Odds delivered an average profit uplift of 11% for clients in 2024 compared with traditional fixed-odds services, the company reported.
Looking ahead, Sportradar said it plans to make Alpha Odds fully sport-agnostic by the end of 2025, making the platform available for every sports betting event worldwide.
The news follows Sportradar’s announcement yesterday that company insiders, including CEO Carsten Koerl, intend to sell 23 million Class A ordinary shares in a secondary public offering.
In its Q1 2025 preliminary results, the data supplier said it expects revenue between €307m and €311m, with net profit ranging from €20m to €24m.
