For years, the iGaming sector relied on metrics like First-Time Depositors (FTD) and Gross Gaming Revenue (GGR) as benchmarks for performance. However, as Blask CEO and co-founder Max Tesla explains, when doing competitive intelligence, these metrics could have been misinterpreted as financial absolutes, creating friction for operators attempting to reconcile them with internal ing data. “APS and CEB redefine the conversation,” Max Tesla says: “providing brands with transparent, forward-focused insights that align with strategic marketing objectives and broader competitive dynamics.”
Acquisition Power Score (APS), calculated in consumers, measures a brand’s ability to convert its market presence into new customers, emphasising consumer engagement over traditional metrics tied to specific verticals like sports betting or online casinos. By focusing on the broader concept of customer acquisition, APS provides actionable insights for brands to align marketing strategies with real-world outcomes.
Competitive Earning Baseline (CEB), measured in US dollars, offers a projection of the revenue a brand should realistically capture based on its market influence, blending AI-driven data from Blask’s Accumulated Power of Brands (BAP) metric, APS, and competitor benchmarks. Unlike traditional profit-and-loss metrics, CEB functions as a dynamic gauge of market potential, highlighting both untapped opportunities and effective strategies.
These metrics go beyond traditional iGaming terminology by integrating data from diverse sources, including social media, search engines, links, and content marketing. This holistic approach reflects brand performance across the entire digital ecosystem, capturing awareness, interest, and sentiment. Max Tesla explains: “APS and CEB aren’t just new tools — they’re a new way of thinking about how brands connect with consumers and achieve sustainable growth.”
Although these metrics are deeply rooted in Blask’s iGaming expertise, they carry implications far beyond this vertical. By removing references specific to gambling, APS and CEB pave the way for broader applicability in industries like fintech, entertainment, and even fashion, where brand visibility drives customer acquisition and revenue generation.“This isn’t about stepping away from iGaming,” Max Tesla clarifies. “When thinking long-term, it is about enriching the iGaming sector with cross-industry insights while laying the groundwork for expansion into adjacent markets. Operators will be able to see how other industries leverage brand influence, and that knowledge is invaluable for refining their own strategies.”
Blask’s latest innovation is a testament to its commitment to continuous evolution. By tying APS and CEB back to the Brand Accumulated Power (BAP) framework, the company ensures consistency and scalability while keeping iGaming brands ahead of the curve.
With daily updates and plans for even more granular insights, Blask positions itself as a driving force for data-informed growth strategies that not only measure success but actively shape it. In doing so, it reaffirms its role as a leader in iGaming analytics—and a company with its eyes on a much broader horizon.
About Blask
Blask is an AI-driven market analytics ecosystem designed to empower businesses in the iGaming industry with unparalleled insights and data-driven intelligence. By leveraging artificial intelligence and big data analytics, Blask helps operators, providers, and s make informed decisions that drive growth across diverse global markets. Founded by iGaming visionaries Dmitry Belianin and Max Tesla, Blask’s platform offers real-time market data and strategic analytics for the most forward-thinking brands in the industry.For more information or a demonstration of Blask’s new metrics, visit blask.com.
