The acquisition, originally announced in July 2024, was almost lost in early April when Sega Sammy sought to cancel the agreement.
“ing forces with [Sega Sammy] opens a new chapter for our organisation. We have always believed our studio could reach even greater heights, and the great synergy between our teams is already driving new ideas that will benefit operators and players around the globe.”
– Stakelogic CEO Stephan van den Oetel
The company alleged that Stakelogic had violated gambling regulations in Japan and Turkey, claiming such breaches invalidated conditions in the sale and purchase agreement.
In addition to regulatory concerns, Sega Sammy accused Stakelogic of breaching key contractual obligations prior to the transaction’s closing.
These objections were brought before a court, which ultimately rejected Sega Sammy’s arguments.
The court’s decision emphasised the enforceability of the original contractual language and ruled that the cited circumstances did not justify the rescission of the agreement.
Consequently, Sega Sammy was legally compelled to proceed with the acquisition, reaffirming the binding nature of structured international M&A agreements.
As part of the deal, Stakelogic has now become a subsidiary of Sega Sammy. The acquisition cost reflected Stakelogic’s enterprise value, adjusted for debt and working capital, and included approximately $4.6m in advisory fees.
Sega Sammy boosts online gaming potential
With the transaction complete, Sega Sammy gains access to Stakelogic’s portfolio of regulated online casino games, including live dealer content, as well as its international distribution network and proprietary gaming technology.Stakelogic has developed a reputation as a leading content supplier in the online gaming industry, particularly across European markets.
Its licensing relationships and technological assets are expected to bolster Sega Sammy’s capabilities in the regulated iGaming environment.
This acquisition complements the company’s strategy of shifting away from its historically core business sectors — pachinko machines and amusement arcades — toward more scalable digital operations.
The acquisition of Stakelogic is not an isolated move. Sega Sammy is concurrently in the process of acquiring GAN Ltd, a provider of digital gaming and sports betting solutions.
The integration of GAN Ltd, combined with the Stakelogic acquisition, signals Sega Sammy’s intent to build a comprehensive digital gaming portfolio.
Both companies will operate under Sega Sammy Creation Inc, a wholly owned subsidiary responsible for managing the group’s gaming interests.
In addition to its digital acquisitions, Sega Sammy is restructuring its involvement in land-based gaming.
The company announced in February that it would transfer its 45% stake in Paradise City, a major integrated resort in Incheon, South Korea, to Sega Sammy Creation.
This move, expected to be completed by June, aims to consolidate Sega Sammy’s land-based and online gaming assets under a single operational entity.
The centralisation of content production, technology infrastructure, and distribution under Sega Sammy Creation enables a vertically integrated business model spanning both digital and physical gaming environments.
