The partnership was highlighted as a significant move to integrate secondary market betting options with traditional sportsbook operations.
PropSwap’s business model allows sports bettors to trade their betting tickets before an event concludes, thereby acting as a secondary sports betting market.
The company pointed to a decade of data which it argued suggests this strategy can increase betting activity, particularly for futures and parlay bets.
Luke Pergande, PropSwap CEO and founder, said: ” Since PASPA was overturned in 2018, PropSwap has been uniquely positioned to provide a fun experience, and more importantly, a margin improvement to both sportsbooks and their customers.
“We are forever changing how people wager on sports. Your bets no longer need to win to get paid. They simply need to improve. This concept changes everything for a gambler. We’re excited that Bally Bet shares that vision with us, and we are looking forward to the start of the partnership this weekend.”PropSwap hires Dustin Gouker as advisor
To bolster its strategic capabilities, PropSwap has also brought on Dustin Gouker, owner of Closing Line Consulting, as an advisor.
He said: ” PropSwap has been an innovator in sports betting, and I am excited to help the company in the next phase of its growth.
“Deals like this with retail sportsbooks in a state with legal sports betting are a testament to what Luke and the team have built, and their desire to help grow the regulated industry.”
The partnership aims to leverage PropSwap’s North American database and Bally Bet’s established presence in Mississippi.
By combining these resources, the companies hope to create new opportunities for sports bettors and increase overall betting engagement.
