United Kingdom becomes #1 market in Blask by revenue potential

As part of a major spring update, Blask has added 10 new European markets to its Market Overview dashboard — including the United Kingdom, now ranked as the #1 iGaming market globally by Competitive Earning Baseline (CEB) metric. This update expands Blask’s total coverage to 55 countries.

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According to Blask’s 2024 data, the United Kingdom ranks #1 by Competitive Earning Baseline (CEB) — an AI-driven benchmark that estimates how much revenue a brand should be generating in a specific market, based on visibility, acquisition power, and competitor dynamics.

For the UK in 2024, CEB levels were:

– Worse: $4.05bn

– Average: $8.09bn

– Better: $20.23bn

For comparison, Vietnam — now the second-highest-ranked market — showed CEB values of $2.55bn — $5.10bn — $12.75bn.

Despite this, the UK ranks only #4 by Acquisition Power Score (APS), trailing behind Brazil, Bangladesh, and South Africa.

2024 APS figures for the UK:

– Worse: 9.19M

– Average: 18.37M

– Better: 45.93M

Meanwhile, Brazil outpaces it significantly with 38.12M — 76.25M — 190.6M — meaning the most efficient Brazilian brands acquire s 4x faster than top UK brands.

With 282 brands active in the UK market, Blask places the region #3 by number of operators, after Brazil (364) and India (319). The vast majority — 98% — hold local UKGC licenses, reflecting a highly regulated ecosystem.

However, Blask Index shows signs of market saturation, with overall activity down 3.36% YoY in 2024.

Top-performing brands

According to Blask, the five strongest UK brands in 2024 were:

William Hill
Bet365
Sky Bet
Ladbrokes
Paddy Power

For more insights, visit blask.com.

About Blask

Founded by iGaming visionaries Dmitry Belianin and Max Tesla, Blask is an AI-driven market analytics ecosystem that harnesses the power of artificial intelligence to give iGaming businesses unparalleled insights and analytics. By delivering real-time data from tens of jurisdictions worldwide, Blask is already helping operators, providers, and s drive growth across a diverse range of markets.